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Analytics Might Not Be In Your Budget – or Need to Be
Making the case for Data Analytics being budget-neutral in Year One At most associations, it is difficult to argue that better information is not a good thing – that better understanding your current members, potential members, and the broader constituency would not...
Becoming a Data-Driven Association
Excerpted from “Why Is It So Hard to Become a Data-Driven Company?” by Randy Bean – published February 5th, 2021 According to Harvard Business Review, thriving as a mainstream organization today means being data driven. Those that have lagged on this...
Data Analytics for Associations – an Update from the Front Lines
Terry Dowdy is a 23-year association IT veteran – he has managed the IT departments at four associations and is currently IT Director at the Tax Executives Institute (TEI). In 2019, Terry and TEI decided to use advanced data analytics to help reach organizational...
Nucleus named Data Analytics Solution of the Association Laboratory Research Alliance
ALEXANDRIA, VA – December 1, 2020 – Gravitate Solutions is pleased to announce that Nucleus has been named the official data analytics solution of the Association Laboratory Research Alliance. The Association Laboratory Research Alliance is comprised of...
The New Data Produced by Virtual Events – Part II, Sponsor & Exhibitor Value
Back in July, we responded to the waves of client interactions we were having regarding the entirely new types of member data that were being generated by virtual events – things that can be known about attendees of virtual events but not live ones. An example...
Analytics for Everyone – make this your “Henry Ford Moment”
Julie Sweet is the CEO of a 500,000-person consulting firm with thousands of clients, all of whom rely on her to be focused on changes, trends, and opportunities for the future. In an interview on Oct. 8th, she made the following remarks, all of which we at Gravitate...
Association Technology Panel Discussion- Two Takeaways
2020 is providing member-based organizations with opportunities as well as challenges, and the technologists at DelCor and Gravitate teamed up on September 15th to offer something that many associations will find most welcome – insights into how to make meaningful...
A Data Scientist’s Views on Data Literacy
Published by SAS, May 2020 – Data Scientist Kirk Borne on the value of universal understanding of data and its effect on society. We recently had a chance to pick Kirk Borne’s brain on this important topic of data literacy – what it is, why it’s important in our...
COVID Accelerating the Shift to Online Member Engagement
On April 14th, Associations Now published an article titled “How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement.” In putting forth these ideas, ASAE is emphasizing to the member industry the fact that trends towards online member engagement...
Association Data Challenges – New Survey Results
Gravitate attended four association-focused conferences in the last quarter of 2019 – AMSFest, Community Brands Xperience, Higher Logic HUG, and ASAE Tech. At each conference, we asked participants “What is your greatest data challenge?” and thought the results were...
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