ANALYTICS FOR FUNDRAISING PROFESSIONALS
Easily track donations and donors on a year-over-year basis.
TRACK DONATIONS AND DONORS MORE EFFECTIVELY
Visualize your fundraising pipeline seamlessly with Nucleus.
Understand how you are tracking against your fundraising goals easily with donor and donation visualizations in Nucleus. These packaged offerings will give you the ability to track how you’re progressing in your annual giving campaigns (and beyond!) without manually having to compile cumbersome reports.
DONATION VISUALIZATIONS INCLUDE:
Donations Goal
List with actual, target, and percentage complete for the current year.
Donations By Year
Number of donations, total amount donated, and average amount donated over the last three years.
Filterable Donations
*Filterable list of top 10 total amounts donated from largest to smallest.
Donations By Geography
Choice of country, state, county, or congressional district. Also includes a list of top 5 total amounts by geography.
New Donations By Month
Easily track new donations month-over-month.
Year-to-date Donations By Month
Track your year-to-date donations.
Year-to-Date Totals By Month
Total amount of donations month-over-month, per year.
New Amount By Month
New donation amounts per month.
DONOR VISUALIZATIONS INCLUDE:
Donor Goal
List with actual, target, and percentage complete for the current year.
Donors By Year
Number of donors over the last three years.
Donor Retention By Year
Number of retained donors over the last five years.
Filterable Donors
*Filterable list of donors from largest to smallest.
Top 10 Donors
Filterable list of the top 10 donors from largest to smallest.
Donors By Geography
Choice of country, state, county, or congressional district. Also includes a list of top 5 donors by geography.
New Donors By Month
Easily track new donors month-over-month.
Year-to-Date Donors By Month
Easily track donors year-to-date.
Filters Include:
- Payment type
- Cash
- Check
- Credit card
- Retention status
- New
- Retained
- Returned
- Dropped
*All of the visualizations listed can be filtered by the filter built in to this package as well as by relevant filters that may be available from other packages.
- Lead source
- Campaign
- Donation appeal
- Individual solicitation
- Mailing
- Email solicitation
- Donation size
- Online vs. offline donations
- First-time or returning donations
Nucleus gives a detailed breakdown of how many donors are in the system, how we’re trending year-over-year against historical data, and makes pipeline planning much easier.
Alan Gordon, Senior Director of Data, Analytics & Operations, National Trust for Historic Preservation (NTHP)