MEMBER ENGAGEMENT SCORING
Get additional insight into your members through engagement measure and scoring.
SCORE EACH MEMBER’S ENGAGEMENT WITH YOUR ORGANIZATION BASED ON ALL THEIR ACTIVITIES.
Visualize your member engagement scoring seamlessly with Nucleus.
Easily create stunning visualizations of all your member engagement scoring data. Blend data from your association management system, member community, email marketing, web-tracking tool among others. Easily track who is interacting with your organization, how often they are clicking through your emails, and how vocal they are on your community.
IDENTIFY YOUR ACQUISITION TARGETS & RETENTION CHALLENGES
Turn your members engagement into actionable information.
Wouldn’t it be wonderful to have an accurate acquisition list? And, wouldn’t it be useful to know which members were under threat to drop? With engagement scoring, Nucleus will provide you these two definitive lists. By aggregating the activity from all your key database systems, and applying a scoring an scoring algorithm, Nucleus can provide you a list of non-members most ready to join and a second list of members most likely to terminate. Business just got easier!
GAMIFY YOUR ENGAGEMENT TO DRIVE EVEN MORE ACTIVITY
Capitalize on human nature by creating a healthy competition.
It is not uncommon for members to take pride in the volunteer support they provide their association. You may find that you can capitalize on this human nature by creating a healthy competition between them. By offering incentives such as free conference registration, you may find that your members will work to drive up their scores whereby providing even more support to your important organizational initiatives.
AGGREGATE SCORING FROM INDIVIDUALS TO ORGANIZATIONS
Nucleus provides the same valuable scoring about organizational members.
Many associations have organizations as members and would like to aggregate the scores from related individuals up to the organization level. This has proven to be an appropriate use-case for engagement scoring, as it provides the same valuable information about organizational members and stakeholders. Some associations even have multiple levels or organizational membership and the same principle can be applied. In this case, you can aggregate the scores from the individual to the organization, and then from the related organization to the parent organization.
MEMBER ENGAGEMENT VISUALIZATIONS INCLUDE:
Key Metrics Goal(s)
Keep track of all your goals in one place.
Average Engagement - Last 5 Months
Track how your members are engaging with your organization as a whole.
Engagement - Top 5 Activities
Track how your members are engaging with your organization most often.
Individuals by Engagement Level
Follow which members are most engaged in your most valued activities.
Average Engagement by (primary filter a, b, c, etc.)
Track your average engagement by primary filters such as location, age, or profession.
Engagement - Top 10 Individuals
Identify which ten individuals are engaging with your organization most.
Additional cards and metrics may be defined by the client and Nucleus based on requirements gathered during implementation. The Nucleus baseline is continually evolving; We will continue to add additional metrics to the baseline.
Filters Include:
- Date
- Engagement Activity
- Engagement Level
- Member Type
- State
- Country
*All of the visualizations listed can be segmented by the filter built in to this package as well as by relevant filters that may be available from other packages.