DATA ANALYTICS & THE FUTURE-FOCUSED MEMBER EXPERIENCE
A closer look at associations’ sentiments and outlooks on technology and data*
After several years of upheavals and evolutions in how we work, interact, and live, the dust finally appears to be settling.
Many associations are now considering how to meet today’s digital demands and what members want. What will it take – especially from a technology standpoint – to continue providing a great member experience (MX) and continue growth for associations?
We took a deep dive into technology investment and data analytics trends, and we have filtered the data in the full Association Trends 2022 Study so you can benchmark yourself against other organizations like yours.
- How have attitudes and outlooks toward technology changed in the past few years?
- How technologically prepared are associations?
- Which organizations have a formal digital transformation plan and/or a data governance plan in place?
- How important is data analytics to the future of associations?
Let’s look at the findings.