ANALYTICS FOR MARKETING PROFESSIONALS
Easily analyze data from email marketing campaigns.
PULL ACTIVITY DATA FROM YOUR EMAIL MARKETING SOLUTION TO CREATE EFFECTIVE EMAIL MARKETING CAMPAIGNS
Visualize your email marketing data seamlessly with Nucleus.
Easily create stunning visualizations of all the data pulled from your email marketing tool with Nucleus. Track clicks and click-throughs, switching between demographic filters such as gender, age, or location, to determine the best strategy to ensure your email marketing campaign is as effective as it can be.
EMAIL MARKETING VISUALIZATIONS INCLUDE:
Key Metrics Goals
Keep up to date with your goals to ensure you are reaching them.
Open Rate
Track which emails are getting opened so you can learn how to best tailor your email marketing strategy.
Click Rate
Determine if and how much your email recipients are engaging with your emails.
Bounce Rate
Determine which emails are not reaching the intended recipient to prevent it from happening again.
Total Sent - Last 3 Months
Keep track of exactly how many emails you send in a campaign.
Mailings Count
Keep track of all you individual mailings throughout the year.
Click-to-Open Rate
Track and determine what within the email is encouraging the most interaction.
Delivery Rate
Ensure all your emails are reaching the desired recipient.
Additional cards and metrics may be defined by the client and Nucleus based on requirements gathered during implementation. The Nucleus baseline is continually evolving; We will continue to add additional metrics to the baseline.
Filters Include:
- Gender
- Tenure
- Member Type
- Location
- Professional Affiliation
- Lead Source
- Campaign
- Expertise
- Has Renewed
- Has Registered
*All of the visualizations listed can be filtered by the filter built in to this package as well as by relevant filters that may be available from other packages.