Comprehensive Total Member Value

Comprehensive Total Member Value

by | Jul 30, 2019 | Membership

I worked for two trade associations – the National Association of Broadcasters and 340B Health – both of which were obsessed with member retention and delivering member value. Not an uncommon pursuit at any association. One of the best ways to illustrate the value you...
Clean Data is the Foundation

Clean Data is the Foundation

by | Jul 22, 2019 | Data Analytics

“Let’s build a second floor on top of this pup tent in our backyard,” said no one, ever. And yet, this is exactly what happens when associations say “Let’s build a data analytics program” when their source data is not yet ready for prime time. In both cases, a poor...
Only 20% of my Member Data is in my AMS?

Only 20% of my Member Data is in my AMS?

by | Jul 18, 2019 | Membership

When we analyzed our Nucleus data across all our clients, we discovered that, on average, the Association Management System (AMS) or Customer Relationship Management system (CRM) comprises less than 20% of our client’s data – and that only includes the systems our...