ANALYTICS FOR CERTIFICATION PROFESSIONALS

Easily create stunning visualizations blending data about your members with the certification courses they are taking.

VISUALIZE YOUR CERTIFICATION DATA SEAMLESSLY WITH NUCLEUS.

Pull data about your certifications to report on participants’ demographics and interests.

Easily create stunning visualizations of all the data pulled about your certifications to assess the needs of your members. Blend your certification data with your membership data to access insights such as which segments have which certifications, who needs re-certifications, and who is applying. Many associations provide professional certifications to their members as a way to cater to the needs and wants of members as well as to increase their perceived value of their membership. By tracking who needs which certifications, who is part way on their certification journey, and who is due for renewal, you can easily send targeted marketing campaigns to to each member according to their certification needs.

CERTIFICATION DATA VISUALIZATIONS INCLUDE:

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Key Metrics Goal(s)

Keep track of all your certification metrics to ensure you reach your goals.

Certification Revenue

Certifications can be a main source of revenue for associations, so track that data to ensure you are meeting your revenue goals.

Certificants - Top 5 States

Track where you have been most successful in certifying your members.

Certificants Count

Track how many members have their certifications and how many members need to apply to get their own certifications.

Certification Revenue - Last 5 Years

Track how your certification revenue trended over the past five years to assess if there is a need for a strategy change.

Certificants - Top 5 Countries

If your association is international, Nucleus can also easily aggregate and blend data from all over the world.

Additional cards and metrics may be defined by the client and Nucleus based on requirements gathered during implementation. The Nucleus baseline is continually evolving; We will continue to add additional metrics to the baseline.

Filters Include:

  • Certification Program
  • Gender
  • Generation
  • Member Type
  • Tenure
  • State
  • Country

*All of the visualizations listed can be segmented by the filter built in to this package as well as by relevant filters that may be available from other packages.

Nucleus enables you to pull data about your certifications to indicate which members should be marketed to for the first time and which members need a reminder to renew any old certifications. Keeping up-to-date on the certification needs of your members will assist you in making decisions of what you need to be offering, keeping your members happy, engaged, and professionally supported.

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