by Cecil Cross | Aug 27, 2019 | Nucleus
Early in my career, I was asked by a large scientific society to write a report for them that compared year-over-year and month-over-month membership renewal numbers. They were running a SQL-based association management system (AMS) so I embarked on a journey to...
by Cecil Cross | Aug 7, 2019 | Nucleus
Most discussions about data analytics focus on how tools can be used to better understand members and how to influence them to be more engaged. But data analytics can be used to support the needs of members and other stakeholders directly as well. A technology...
by Cecil Cross | Mar 6, 2019 | Nucleus
I just attended my first conference as a member of the Gravitate team – the .orgCommunity Innovation Summit in Chicago. I’ve known Sherry and Kevin at .orgSource for more than 20 years and it’s fantastic to see what they have built. The event was...
by Cecil Cross | Aug 10, 2017 | Nucleus
We’re heading to Toronto this weekend! And so are many of you. We’ve been looking forward to this conference all summer. Gravitate Solutions’ CEO, Tim Ward, will be discussing the importance of data in a session on Sunday afternoon from 4-5pm in room...
by Cecil Cross | May 4, 2017 | Nucleus
“We don’t have enough money to invest in an analytics platform. Even if we did, we don’t have the in-house expertise to manage it.” And so plays the mantra of small associations. This theme replayed throughout conversations at the YourMembership Conference, and if you...
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