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Data-Enhanced Learning Management & Certification for Associations
For associations offering courses and certifications, having basic metrics on things like participation counts and revenue are critical – but just the start. To grow your education business, you need to take advantage of the sophisticated metrics now available...
Executive Dashboards 2020
When executives and data analysts think data analytics, the vision that likely pops into their heads is an executive dashboard. An executive dashboard is a collection of metrics and trends that shows the current state of a department, an initiative, or an organization...
ASAE 2020 – Observations of an AMS Lifer
Having worked in the association space since 1992, I have attended my share of ASAE Annual Meetings – Detroit, Dallas, LA, Hawaii – too many to list. This year, I took part in more than a dozen sessions, some live and some on-demand, with most of my focus being on...
The New Member Data Produced by Virtual Events
Live Events, Virtual Events, Online Conferences… no matter what you call them, they are here to stay. If you have been following the American Society of Association Executives’ (ASAE) online communities, virtual events are the hottest topic – and for good...
Why Everybody’s Data Strategy Just Blew Up
InformationWeek just ran an interesting article titled “Why Everyone’s Data and Analytics Strategy Just Blew Up”. They sum it up starkly: “Customer behavior has changed and company operations have changed. If your data and analytics strategy isn’t keeping...
Nucleus Self Service
Gravitate is thrilled to announce that we added a self-service visualization builder to the Nucleus Data Analytics platform. Self-Service is a game-changer for our clients as they can now add an unlimited number of charts and graphs to Nucleus without needing our...
Don’t Let Data Analytics Trap you in a Customization Cycle
Salesforce.com rightfully deserves the credit for ushering in the technology innovation of Software-as-a-Service (SaaS) and the mantra of configuration rather than customization. Over the past 20 years, they have relentlessly improved the flexibility of their...
The Breathtaking Beauty Of Budget Neutrality
Making the case for Data Analytics being budget-neutral in Year One At most associations, it is difficult to argue that better information is not a good thing – that better understanding your current members, potential members, and the broader constituency would not...
Next-Level Revenue Forecasting at Associations
One of the ways in which Associations differ from many commercial businesses is in the requirement of associations to draft and approve an annual budget. The budget cycle drives the annual organizational cadence and often elicits protracted debates to establish the...
Gravitate Launches First-Ever Data Glossary for Associations
As data continues to grow at a phenomenal rate, data governance is becoming an ever-more important organizational activity for associations and for more reasons than ever should probably be an ongoing initiative at yours. Data Governance has been defined as “a...
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