by Shepherd Smith | Dec 6, 2019 | Data Analytics, News
Community Brands recently published a large-scale study that detailed 8 strategies association executives can use to modernize their organizations for 2020. In recent years, “Modernize” has become a buzzword for associations looking to make the most out of available...
by Shepherd Smith | Oct 8, 2019 | Nucleus
Inefficient as it sounds today, it was not uncommon in the 1990’s to hear that an association was going to build their own Association Management System (AMS) rather than purchase an existing one. When we heard that, we’d generally put a reminder in our sales...
by Shepherd Smith | Sep 30, 2019 | Data Analytics
When Gravitate CEO Tim Ward and I released Avectra’s NetForum in 2004, it was not uncommon for an Association Management System (AMS – or sometimes known as a Customer Relationship Management system – CRM), to join the organization’s accounting system and...
by Shepherd Smith | Sep 9, 2019 | Nucleus
Excerpted from “Competing on Analytics” by Thomas H. Davenport of Harvard Business Review “To identify characteristics shared by analytics competitors, I and two of my colleagues at Babson College’s Working Knowledge Research Center studied 32...
by Shepherd Smith | Jul 30, 2019 | Membership
I worked for two trade associations – the National Association of Broadcasters and 340B Health – both of which were obsessed with member retention and delivering member value. Not an uncommon pursuit at any association. One of the best ways to illustrate the value you...
by Shepherd Smith | Jul 22, 2019 | Data Analytics
“Let’s build a second floor on top of this pup tent in our backyard,” said no one, ever. And yet, this is exactly what happens when associations say “Let’s build a data analytics program” when their source data is not yet ready for prime time. In both cases, a poor...
by Shepherd Smith | Jul 18, 2019 | Membership
When we analyzed our Nucleus data across all our clients, we discovered that, on average, the Association Management System (AMS) or Customer Relationship Management system (CRM) comprises less than 20% of our client’s data – and that only includes the systems our...
by Shepherd Smith | Jun 26, 2019 | Nucleus
By Cecilia Sepp, CAE, CNAP Principal & Founder, Rogue Tulips Consulting Years ago, there was a joke in the association community that people weren’t creating silos. They were building Monuments to Excellence. Having lived through several eras in association...
by Shepherd Smith | Jun 25, 2019 | Membership
Excerpted from 6/12/19 webinar by Sandy Marsico and Rob Miller, CAE Sandstorm and Gravitate discussed the tried and true methodology of “Start, Stop & Continue” to identify strategies to focus technology initiatives. Thinking about the digital...
by Shepherd Smith | Jun 19, 2019 | Data Analytics
I attended Association Trends’ AMS Fest June 5-6th in Chicago at the Catalyst Ranch. The facility and its furniture were a little quirky (think: Central Perk Café in the sitcom Friends) but worked well for the size of the group, which was about 160. I enjoyed...
by Shepherd Smith | Jun 5, 2019 | Data Analytics
With all the buzz surrounding the potential future benefits of Artificial Intelligence (AI) and Machine Learning, it’s easy to forget that sophisticated Data Analytics tools exist that are excellent at unlocking insights for your association TODAY. The following...
by Shepherd Smith | May 15, 2019 | Data Analytics
Excerpted from Harvard Business Review – by Carl Carande, Paul Lipinski, Traci Gusher Start with a clear understanding of what you hope to accomplish – and how success will be measured. One of the major American sports leagues is a good example of an...
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