by Cecil Cross | Feb 25, 2020 | Nucleus
One of the ways in which Associations differ from many commercial businesses is in the requirement of associations to draft and approve an annual budget. The budget cycle drives the annual organizational cadence and often elicits protracted debates to establish the...
by Cecil Cross | Feb 19, 2020 | Nucleus Product Update
As data continues to grow at a phenomenal rate, data governance is becoming an ever-more important organizational activity for associations and for more reasons than ever should probably be an ongoing initiative at yours. Data Governance has been defined as “a...
by Cecil Cross | Feb 4, 2020 | Data Analytics
We spotted a visualization published by MarketingCharts.com recently that is striking. They surveyed more than 200 marketers at major North American brands and asked, “if you had extra marketing budget, where would you invest it first?” They found that the leading...
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