National Association of Healthcare Quality
The National Association for Healthcare Quality (NAHQ) is the only organization dedicated to healthcare quality professionals, defining the standard of excellence for the profession, and equipping professionals and organizations across the continuum of healthcare to meet these standards.
NAHQ partnered with Nucleus and a Web data analysis team to design and validate a workforce survey instrument via Qualtrics. The featured Salesforce CRM, Qualtrics Survey, Nucleus Data Analytics Platform, and the NAHQ Website were all integrated into one seamless solution. This allowed individual healthcare quality professionals to self-assess against initial competency statements via a survey and empowered participants to review their results against the results of others.
Pathway to success
While researching their next course of action, NAHQ studied the relevant behaviors and competencies (even experts have gaps) and identified opportunities for improvement across all areas of competency. This gave NAHQ the chance to up-sell and cross-sell educational products and services to its members. It could now see which behaviors and competencies were related, making it easy to identify exactly whR would assist the professional development of its members, and which products and services would sell well together.
With the surveys, NAHQ could quantify and evaluate the professional competency of its members to discover educational offerings that could assist those members, but the individual members could also see their own scores and discover where they might have an weaknesses. Using the survey data, NAHQ provided members incentive to participate by offering personalized results to measure against their expected proficiency outcome.
Life with Nucleus
The Nucleus team put together visualizations for NAHQ’s analysis and planning as well as for its members to better understand their personalized survey results and analytics to continue to improve their professional competency. Nucleus also provided extended analytics, including comparisons to a multitude of benchmarks in many different categories if the participant purchased a subscription.